Enhancing Team Performance for Bottom Line Results

The Issue: A national wireless brand needed to increase the effectiveness of their sales team. Slow sales and low lead generation was having a negative impact on the company’s bottom line.

The Strategy: Build confidence among low producing team members by enhancing their ability to generate leads, pursue prospects effectively and close more deals.

The Solution: Thomas Ellis created an in-house training program to address fundamental challenges that team members faced. The training agenda included workshops on telemarketing skills, first appointment tactics, lead generation, and cold calling techniques and closing strategies.

The Outcome: Confidence and skill levels among low-producing sale reps increased dramatically, having a positive impact on organization’s bottom line. New appointments increased from an average of two appointments per week to more than six appointments per week over a 60-day period.

If you would like to learn more about Thomas Ellis’ success in creating in-house training programs, contact EWC to arrange a free consultation.